ROUTE 94

Discover Route 94: The iconic origins of our path.

LET'S celebrate our heritage! It's time to celebrate a journey from the 90s ... up to NOW!

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From the 90s ... Up to NOW!

Route 94 is a tribute to 1994 when we began our path of innovation and disruptive style.

We invite YOU to explore fashion without limits, where the past meets the present in a fusion of nostalgia and novelty.

This Autumn/Winter season, YOU will embark on a voyage that brings back the bold attitude and authentic style that defined an ERA. Inspired by our birth decade, YOU will revive the grunge, streetwear, and urban energy that shaped our DNA.

Autumn/Winter 2024 collection

Each piece in this collection encapsulates the vibrant essence of the 90s, reinterpreted for contemporary fashion.

Every detail is a journey back in time with a modern twist!

YOU WILL FLY and relive the rebellious and iconic spirit of the 90s!

SO... GET READY for departure... and have a fantastic trip!

Embark on Route 94.