FLY EXPERIENCE
FLY EXPERIENCE
FLY EXPERIENCE
We are at the metaverse but we never stop improving. We have news for you. Join us as we take another step in this disruptive and progressive path. In the metaverse we can explore the idea of augmented reality, allowing us to “enter” different environments, such as a store, and have access to items that are on sale, such as clothing and accessories, which allows us to customize our avatar, carrying it us to other worlds and shaping virtual identities. We have also redesigned a classic model from the 90’s, now available at our virtual shop in three different colours. This is our challenge in the Fly London Experience - bringing together the physical and virtual world.
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Alexandra Moura’s Creative Direction
With Alexandra Moura’s creative direction we created the Fly London Experience, available on the platform Roblox, where you can play four mini videogames developed within a partnership with the department of Cyber-Physics Systems at Escola Superior de Tecnologia at IPCA (Instituto Politécnico do Cavado e do Ave). The designer also worked in a number of skins, based on urban looks designed for target audiences, taking into account their references and tastes, whether in fashion trends, extreme sports, concern for Nature, music artists, and films. She also redesigned our famous model from the 90’s, making a new virtual boot that is also available in our virtual shop. The Portuguese designer was also responsible to think about the decoration and all of the elements of the virtual shop, curating all the magical and futuristic world of our Fly London Experience. This shop has also been restyled - we never stop improving, we never stay the same.
Virtual shop
Besides the game, the space also has an exclusively virtual shop. You earn fly points as you play and you can buy the new skins and boots designed by Alexandra Moura considering Fly London’s DNA. All parts, accessories, and shoes were designed to cross from the virtual world to the physical.
Futuristic world of our Fly London Experience.
For the creation of the store, the concepts and inspirations come from science fiction and fantastic films such as Alien, Avatar and The Fly by David Cronenberg. The concept of a magical world, dreamlike, futuristic but also natural were the keys to the FLY LONDON EXPERIENCE, without ever losing classic and traditional references of several cities. This experience takes the player to feel different sensations and emotions in a special place.
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