30 years of worldwide
disruptiveness

FLY London is - an innovative and disruptive brand, aiming to break some fashion patterns and create original products using traditional construction techniques in an unusual way. It is different, it is new, it is undisciplined and it is fresh.

About us

FLY London was created in the United Kingdom in 1994 and it is owned by Fortunato O. Frederico & Ca Lda, with a head office and production in Portugal. From the very beginning FLY London’s design philosophy has been to create original products using traditional construction techniques in ways that are not expected. It has always been a progressive brand, establishing itself in the market through this position and growing into a well-known Portuguese footwear brand, while also expanding its range to include bags, sunglasses and other leather care products. From the United States to China, through Europe, FLY London is now in 57 different countries.

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Disruptive Design

FLY LONDON brings its own identity to a wide range of styles, colours and materials, creating a distinctive personality. Designed for the fashion market, FLY London is uncompromising in its styling and design and it’s determined to create comfortable, disruptive and innovative products.

Quality and Comfort

With a strong connection to traditional techniques and to the footwear industry of Portugal, FLY London creates strong and quality products with an irreverent design. Quality is FLY London's priority while constructing the shoes. Aligned with choosing the best materials and also keeping comfort in mind, FLY London is able to design a shoe that is comfortable, irreverent, and that has quality and design.

Fly London is - disruption, innovation, difference, breaking of patterns, design, a way of life.

Meet Fly London

FLY LONDON is now available in more than 3,000 multi-brand stores worldwide. So, DON'T WALK. FLY!